2+ years across agency and D2C — Dentsu to Farmley. I've planned 360° campaigns that moved recall, won multi-crore pitches, and now run performance marketing and commerce for a D2C brand end to end.
The brief, the strategy, and the number it moved.
Toyota's first-ever Spotify audio campaign — scripted, directed and produced end-to-end, inside a 360° push across TV, digital, OOH and influencers.
Led the launch-strategy workstream for the pitch — market sizing, competitive positioning and a category entry plan, for a segment with no existing playbook.
Run Meta, Google and LinkedIn ad accounts end-to-end. Own inventory, listings and sales across the Farmley website and quick-commerce platforms.
Audited the existing site. Now leading the revamp.
Competitive pitches, decided.
A full launch strategy for Toyota's upcoming EV — market sizing, competitive positioning and a category entry plan built from scratch.
The only team that walked in with a data-backed category playbook for a segment that didn't have one yet.
Multi-crore account secured
Dentsu's competitive media pitch for TVS Motor's mandate — I worked the pitch strategy and materials.
Out-strategized competing agencies on a mandate TVS put up for open, competitive pitch.
₹200 Cr mandate won
Earned a 5-star "Exceptional" rating in my year-end review at Dentsu.
Based in Delhi, open to relocation.
© 2026 Varsha Jaiswal